Rita C. Johnson is a consultant with Pranix Consulting, Inc. Pranix provides services to real estate associations, MLSs and brokerage firms covering strategic planning, staff and organizational assessments and restructuring, and business development opportunities. Prior to joining Pranix, Rita served as the President and CEO of TREND, the 33,000 member regional Multiple Listing Service in the Philadelphia metropolitan area. Rita has more than twenty-five years of experience in the MLS business, initially with a major MLS systems vendor, and then managing major MLSs in California and Philadelphia. She has worked with many REALTOR® associations and regional MLS organizations across the country where she has gained a broad knowledge of many areas of the MLS computer industry, including business operations, customer service and computer system installations. Originally from South Dakota, Rita and her husband, Jim, returned to live there in 2007. Johnson earned a Bachelor’s degree from Dakota Wesleyan University in Mitchell, S.D., and participated in the Executive MBA program at Golden Gate University, San Francisco, California